Channel Strategist

Channel Strategist

Location: London Salary: Competitive
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Role Purpose 


The role of Channel Strategist at Penna is crucial as we increasingly focus on innovative, robust and flexible attraction and resourcing solutions to meet the needs of our client base across the commercial, public sector and education marketing sectors domestically and globally. Reporting to the Head of Solutions, you will provide strategic channel direction for clients (and new business prospects) and work with the client teams to oversee the planning of a wide range of channel strategies for clients across numerous sectors. You will also become the lead on a number of key clients, working with the Client Partners, Project Managers, Creative Consultants or independently leading on Media only accounts.


Your primary responsibility is to provide strategic channel solutions based on Penna’s product offerings in partnership with Client Delivery Managers and Client Partners. An in-depth understanding of media knowledge and how direct resourcing works will be of paramount importance. You will play a leading role in creating effective and innovative attraction channel approaches including what media to leverage and advertise on but also identify opportunities for the sourcing part of Penna’s business. You will also develop and in some instances manage commercial relationships with our media suppliers, enhancing not only our potential or revenue but also our reputation in the wider market.


You’ll also be responsible for driving the shift in channel planning to be more data driven, and less reliant on subjective decisions.



Key Accountabilities & Responsibilities





Person Specification


You are a decisive individual with good judgment, establishing facts and gathering necessary information to make decisions. You are confident and committed to/accountable for your decisions and possess the ability to know when to refer upwards.  You also have a strong personal presence and can easily motivate others and inspire a positive attitude.


You understand the different functional areas of the organisation and how these can benefit the team, and the financial implications and imperatives of the business. As a result, you drive delivery in line with the business need and monitor progress to targets, taking appropriate actions to keep things on track.


You speak confidently and listen effectively, questioning and probing to obtain the relevant level of detail needed for each project.  You recognise problems before they escalate and consider them in the wider context of consequences and can generate workable solutions, evaluate options and review lessons learned and success.


You are forward thinking and look for new approaches to gain greater success.  You can break down strategy into manageable and achievable tasks, and check work for accuracy.  You take pride in the quality of output as well as the completion of the task and you set and expect very high standards.


You are comfortable working with data. Seeking qualitative and quantitative data to feed the development of channel strategies. Working with experts across the business on models for attribution, yield forecasting and for audience segmentation.


You are self-aware and take into account the emotions and concerns of others.  You will display sensitivity to cultural diversity and consistency in honesty and integrity.  You delegate effectively and empower and encourage others on your team to take ownership and make the best use of their talents. You give feedback and guidance, helping the team to develop to their fullest potential. You also have the ability to address difficult people situations with tact and diplomacy.


Finally, you are aware of what makes money and cost effectiveness and understand our business environment, competitors, products, services, suppliers and pricing. You will be able to develop and maintain internal and external networks and use them to the benefit of the business.






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