Sales Lead – Sourcing

Sales Lead – Sourcing

Location: London Salary: Middle - level Management
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Role Title:



Sales Lead, Sourcing



Purpose of the role:


The Sales Lead is responsible for identifying, developing and closing business predominantly for the Sourcing service at Penna. The role will be focused on new business development primarily in the public sector. The individual will be targeting the UK wide market, with a clear remit to develop new relationships and enhance Penna’s footprint. The role requires a real self-starter with a drive and passion to support organizations around their recruitment and people issues. In addition, all Penna sales leads need to be able to introduce a wide range of solutions and services to our clients and prospects.



To grow profitable revenue through selling and marketing of our Sourcing service to current Penna clients and new clients expanding Penna’s billing’s in sourcing in the public sector. You will also contribute and collaborate to selling integrated solutions bringing together all of Penna’s services as appropriate to help our clients find, excite and secure talent.


Key Accountabilities & Responsibilities


·         Develop and implement individual business development strategy to achieve revenue targets

·         To proactively target new accounts and contact via telephone, meeting and marketing activities

·         Manage client lists, identifying and targeting appropriate businesses based on geography and market conditions and previous successes

·         Achieve call and meeting targets as defined by individuals KPI’s

·         Achieve high meeting activity levels, developing relationships with high level Board contacts and HR management teams.

·         To be accountable for knowledge and understanding of client directions, issues, imperatives, strategies, and organisation.

·         To agree and deliver own personal targets for revenue generation and direct contribution (informed by sector strategy and targets)






Personal Attributes, Skills, Knowledge, and Experience:


·         Excellent track record of new business sales in a recruitment or similar service/product environment or consultative selling solutions business

·         Experience of direct selling through outbound and inward client and prospect engagement activities (calls, marketing and meetings)

·         Driven to succeed with high levels of energy

·         Passionate about people and the Penna proposition

·         Passionate about clients and supporting their resourcing solutions

·         Excellent at articulating solutions based on business need

·         Ability to overcome obstacles and get things done

·         Decisive, action oriented

·         Excellent people and communication skills


Reward Structure and Key Measures  


·         Achievement of call, engagement and meeting levels

·         Achievement of Revenue Targets

·         Demonstration of Penna behaviours and leadership capability (including feedback from Penna people and clients)

·         Bonus will be related to individual sales performance based on agreed multiple of basic salary



Penna Behaviours

All employees within Penna must demonstrate behaviours consistent with the corporate values; Accountable, Supportive, Collaborative and Inspiring as listed below.




·         Builds open, honest and realistic relationships with customers and colleagues

·         Reliable and acts with integrity

·         Determined and passionate about delivery the best

·         Accountable



·         Seeks to understand the needs and concerns of others

·         Creates a learning environment

·         Seeks feedback from other in order to learn and develop

·         Inspires others to achieve their goals



·         Pulls together to put the customer first

·         Support colleagues without waiting to be asked

·         Helps others succeed and celebrate their success

·         Actively looks to break down barriers and finds ways to work together




·         Comes to work to make a difference, sets high goals and gives 100% personal energy

·         Believes in what we do and demonstrates this through actions

·         Regularly challenges thinking and is open to new ideas and ways of working

·         Has ambition and confidence to do thinks in new ways and to create and deliver inspirational solutions



To apply please click here.