Can you help us build a better presence in the housing market?

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28 Jan 2019

Can you help us build a better presence in the housing market?

Can you help us build a better presence in the housing market?

18 months ago I was tasked with starting up our specialist interim Housing desk, quite a daunting prospect but very exciting nonetheless. Especially as our current track record within both private sector and social housing was good and growing. We had already been working extensively with clients such as Genesis, Habinteg, Housing Solutions, Sutton Housing and naturally being asked to do Housing executive recruitment because of our strong local government presence.  It was also clear that because of this we already had several very experienced housing interims within our network. Great news for me! Now it was just the task of reaching out to more and more clients and interim's to start to establish our brand and Penna’s presence in the sector and be recognised for our work in housing as much as our work across local government and public services more generally.

 It hasn’t been the easiest of tasks; and it’s been challenging to break into what has been a very set competitor market with a new brand. Choosing to develop longer term partnerships and not do the hard sell, means I’ve had to become a lot more resilient and deal with rejection as clients stay with their usual providers. But tenacity they say pays off and we are now making good progress; and more and more housing organisations are starting dialogue with us. And in the latter part of 2018 we were delighted to be selected by Homes England as a change partner for their reorganisation. We hope this partnership and the networks it creates will put us firmly on the map with other housing organisations.

As more than a recruitment company we work with organisations who need to find, excite and secure great talent, providing everything from assessment, attraction, search to managed recruitment and interim placements. Housing is in the ascendancy as the demand to build and deliver affordable housing increases. we hope that the housing organisations will consider a new type of partner – a partner like Penna.

To find out more about our housing offer ruth.lane@penna.com