The Recruiter's as Brand Ambassadors


11 Dec 2017

The Recruiter's as Brand Ambassadors

Having been in the industry for about 17 years, its hard not to reflect on the changes that have been seen and we are all carefully reviewing our processes and seeking ways to innovate and keep up, evolve with the times. We are operating in extremely austere times and its all about cuts, not just financially but of people’s time. That’s something we are hugely aware of, however there are certain cuts that don’t cost anything and can have quite an impact to the recruitment process.

The client that invests heavily in the recruitment process tends to get the best results. When making a key senior hire its vitally important to decide amongst the senior stakeholders what the essential criteria for a good hire need to be, what can be compromised on and so forth. This should be communicated with your chosen recruiter and any pros and cons around the brand and they will go out to industry and champion you. They will be there to encourage good applicants, to promote diversity and to be your organisation’s Brand Ambassador. They will also be your trusted advisor on what the reality of the market holds, be that talent or cost and they will also be able to provide you with invaluable feedback on what perception is of your organisation. Ensure you invest in your Recruiter and the process and be prepared to be flexible. Trust in their advice and feedbac

I know when I first started at Penna I was incredibly moved by the work that our creative team had done to bring to life what was infact a very successful campaign to replenish Haringey Council of its low staff numbers after the Baby P tragedy. The careful handling by the recruiters and the reaching out to high calibre candidates was paramount to the rebuilding of their brand. The recruiter not only plays a key part to attract but they are the broker and communicator during delays to a process, with all the good will in the world, day to day and unforeseen events can get in the way. Most importantly however, how you reject your candidates that don’t make the mark really plays on your brand perception. Radio silence does not lend to a positive experience for all parties. Good candidates need to be nurtured and supported through the good and the bad and if need be encouraged to reapply in the future. In markets where certain skill sets are scarce this positive behaviour is key to ensuring a steady flow of quality talent into your organisation.

The same applies to the candidate. It is the recruiters responsibility to reach out to good candidates in the market and keep them informed of market conditions and forces. During a recruitment campaign they must apply rigorous interviewing techniques to attract them in and to get to know them. Those candidates that invest in the process and are open and honest allow the recruiter to champion their personal brand and ensure brand alignment between those hiring and potential recruits. Its always best to be open and honest during these processes.

Lastly having worked at Penna for almost three years now and having engaged with multiple candidates and clients I am reminded regularly what a pleasure it is to engage with Penna’s staff during a recruitment process and that dealings are consistent and positive. This high level of customer experience has shaped Penna’s brand and resulted in it being one of the leading recruitment providers on the market. Only this year our Interim team was voted number 2 provider by the Institute of Interim Management so we have real proof that our Penna Brand is synonymous with quality in the Senior Executive Community.

Karen Camilleri