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A little bit of Penna insight and thinking

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25 Apr 2018

WhatUni Insights Day Reflections

One of our roles as a higher education marketing agency is to help our university clients to keep up-to-date with the latest media and advertising trends, sector news and general marketing know-how. But we also make sure we invest in our own team’s knowledge and training - keeping a close eye on the sector news helps us to bring a useful external perspective to conversations with our clients as well as informing our media planning and delivery.

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23 Apr 2018

Google for Jobs UK – What, Why, How and When

Despite the increasing amount of speculation over recent weeks, we are still waiting for Google for Jobs to be available in the UK. So in the meantime, here’s a quick brief on what it is and how you can use it as part of your talent attraction and recruitment toolkit:

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16 Apr 2018

Choosing the right student/alumni to be your influencer

Youth Marketing Strategy (YMS) held their 8th annual event in London on 21st and 22nd March. Across the two days they covered a number of topics and held student panels exploring youth trends in the market and how brands can engage with millennials within higher education.

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