Twitch. The world of gaming.
Twitch is one of the most popular gaming platforms. The site has grown substantially since it was founded in 2011. It now has 15 million daily active users.
The e-sports industry offers huge opportunity for Higher Education institutions. The industry revenue is projected at $1.1bn for 2018 and half of all Twitch users are spending more than 20 hours on the platform each week. This gives the HE industry a huge opportunity to engage with the young audience and get a university brand in view of the target market.
Online games such as Fortnite have taken the gaming industry by storm and have led to many young people becoming obsessed with the game. Celebrities are endorsing the game on their social media accounts, with Premier League football stars (such as England captain Harry Kane) live streaming their gameplay on Instagram. There is a lot of exposure here.
It is important to note that this platform is not just a gaming platform, so we are not being restricted to just the gaming market. Twitch also offers talk shows, a creative category for arts and also food shows. Twitch has gradually formed more into a social network platform, with users able to follow and direct message each other and also make posts similar to Facebook. The combination of organic use along with the growing potential for paid advertisement within the platform provides real opportunities. It’s time to stand up and recognise.
So what does this all mean? Whilst the regular platforms shouldn’t be ignored, there are growing avenues that need to be utilised. There is an opportunity to enter new spaces and adapt with our audience. Let’s take this chance and take a step forward.
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