Senior Data Analyst

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Benefits of joining us

Hiring Manager: Nabil Verdickt

If you’d like to have a confidential conversation about this role, please email Nabil.Verdickt@Penna.com

About the role

Brief

• We’re Penna. We help our clients find, excite and secure the right talent.
• As specialists, we know how tricky all of this can be, which is where our Performance Media team comes in.
• The Performance Media team is comprised of specialists in paid search, social media, programmatic display, data sciences and comms strategy, who work together to provide creative and digital marketing solutions to attract the best talents in the UK.
• Just like us, you’ll always be focused on providing the right solution. With this mindset, you’ll create valued relationships with our parent brand – Adecco, managers, and individuals, develop our Performance Media team and enhance our reputation.
• And in return, you’ll work with a friendly, supportive team and enjoy all the benefits you’d expect from an organisation with a global network.

Role Purpose

• This is an opportunity to join PENNA as Senior Data Analyst. You will be working within our Performance Media team and key managers and teams across the business.
• The main purpose of this role is ensuring the successful execution and performance of our paid media activities. You will be responsible for setting up Tableau dashboards whilst developing our Measurement and Insights offering service. In addition, you will be working with other Analysts to QA & implement tags, click trackers and floodlights using GTM and GA4 across various digital platforms.

What you’ll do

• Dashboard Development: Design, develop, and maintain interactive Tableau dashboards and reports that visualise complex data sets in an understandable and insightful manner.
• Data Integration: Work with our data engineers and analysts to gather, clean, and prepare data for visualisation, ensuring data accuracy and consistency.
• Requirements Gathering: Collaborate with our Performance Media and Client Delivery Managers to understand and gather data needed for reporting and translating these requirements into Tableau solutions.
• Performance Optimisation: Monitor and optimise Tableau dashboards for performance, ensuring quick load times and responsiveness.
• Monitoring campaign performance: Make data-driven recommendations for optimisations to improve click-through rates, conversion rates, and overall ROI.
• Documentation: Maintain documentation of Tableau solutions, including data sources, calculations, and dashboard designs.
• Ad Trafficking: Implement and manage digital ad campaigns across multiple platforms, ensuring accurate placement, tracking, and reporting.
• Troubleshooting: Identify and resolve technical issues related to ad serving, tracking, and creative assets.
• Quality Assurance: Conduct quality checks to ensure that ad creatives are displayed correctly and adhere to industry standards.
• Ad Technology: Stay up to date with the latest ad technologies, industry trends, and best practices to drive innovation and improve campaign effectiveness.

A typical week might be

Key relationships

Persons / Communities	Nature of relationship
Head of Performance Media Channels	Line Manager
Performance Media Manager Performance Media Specialist Client Delivery Manager Senior Data Analyst Junior Data Analyst (Apprentice)	Work in partnership with team members.
Penna and Stafford Long employees	Be collaborative with colleagues and build good working relationships with Penna stakeholders

Personal attributes, skills, knowledge, and experience

• Professional approach to work
• Ability to work as part of a team
• Excellent communication skills both internally and externally
• Ability to manage conflicting deadlines
• Proactive and positive ‘can do’ attitude
• Ability to act on own initiative
• Accuracy/attention to detail
• Ability to manage projects outside of normal responsibilities
• Familiarity with ad serving platforms, such as Campaign Managers Google Ad Manager, DoubleClick, or similar.
• Proven experience in ad operations and proficient with ad tracking and analytics tools (GTM, GA4).
• Ability to work and remain calm under pressure and to meet deadlines
• Being approachable to the business
• Proven experience as a Tableau Specialist with proficiency in Tableau Desktop and Tableau Server.
• Strong data visualisation skills with a keen eye for design and user experience.
• Solid understanding of database concepts and SQL.
• Excellent analytical and problem-solving skills and the ability to interpret data to make informed decisions.

Penna Behaviours

All employees within Penna must demonstrate behaviours consistent with the corporate values; Accountable, Supportive, Collaborative and Inspiring as listed below:

Values	Details
ACCOUNTABLE Does what they say they will do	Builds open, honest and realistic relationships with customers and colleagues Reliable and acts with integrity Determined and passionate about delivery of the best Accountable and inclusive
SUPPORTIVE Creates an environment where people can give of their best	Seeks to understand the needs and concerns of others Creates a learning environment Seeks feedback from other in order to learn and develop Inspires others to achieve their goals
COLLABORATIVE Works as part of one team	Pulls together to put the customer first Support colleagues without waiting to be asked Helps others succeed and celebrate their success Actively looks to break down barriers and finds ways to work together
INSPIRING Creates new possibilities	Comes to work to make a difference, sets high goals and gives 100% personal energy Believes in what we do and demonstrates this through actions Regularly challenges thinking and is open to new ideas and ways of working Has ambition and confidence to do things in new ways and to create and deliver inspirational solutions

Penna’s Commitment

We are a family at Penna and Stafford Long and believe in fairness and equality across all approaches to recruitment, development, opportunity, and responsibility.

Diversity Promise

Our promise is to organise our services in a way that is universally accessible and useful for everyone. To do that well, we believe we need to create and sustain a workforce that’s more representative of the candidates and clients we serve.

Penna is committed to creating a diverse and inclusive workforce that respects and embraces difference. Our employees and our company thrive when we get this right. We aim to create a workplace that celebrates the diversity of our employees, clients, and the contractors we work with. We will endeavour to create recruitment solutions that work for everyone by including perspectives from backgrounds that vary by race, ethnicity, social background, religion, gender, age, disability, sexual orientation and national origin.

Our internal programmes and external work with our clients make us proud to be an Equal Opportunity and Inclusive Employer.

If you have a disability or health condition that requires accommodation or reasonable adjustments made during the recruitment process, please let us know by emailing people@penna.com. 

Our full guidance and commitment to your application and how we may use your personal information during the application process can be found here: https://www.penna.com/candidate-care/ and https://www.penna.com/privacy-policy

Together we are better, together we are Penna.