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A little bit of Penna insight and thinking

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10 Jul 2017

Higher Education, Content Marketing

Bright. Captivating. Bucks.

Put simply, going to uni is life-changing. It’s a time to have adventures, discover what really makes you tick, and find lifelong friends. From those late-night, coffee-fuelled debates, to learning from experts every day, uni sets futures in motion.

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24 Apr 2017

Advertising, Staff Recruitment, Social, Twitter

What Twitter's Premium Tweetdeck Could Mean for Recruiters

Twitter drops some heavy hints about launching a paid-for Premium Tweetdeck. Our digital team reflect on whether this could be useful for finding and recruiting talent into your organisation.

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24 Apr 2017

Marketing, CMA, Prospectus, Higher Education

The Quest for the Single Point of Truth

One of the many challenges that UK university marketing teams are currently facing is the need to be CMA compliant; that is, to give clear, accurate and timely information to students. Whilst it sounds simple in theory, the reality is rarely so - as explained here by our guest blogger Angelina Bingley (Director of Admissions, Recruitment & Marketing, University of East Anglia).

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