WhatsApp turned 10
WhatsApp turned 10 last month and for a company that prides itself on simplicity and reliability of its product, what a decade they have had! From group chats to voice messages, read receipts to video calling, WhatsApp for web to WhatsApp Business – it’s hard to imagine our personal and professional lives without it. With constant updates and new features WhatsApp is consistently one of the most popular apps on both Android and iOS. Not to mention it’s completely free to use and fully committed to protecting the privacy of its users. No wonder their numbers grew with such ferocity - from 1 billion monthly users in February 2016 to 1 billion daily users in July 2017. Even their acquisition by Facebook back in 2014, haven’t gotten them off track.
I remember not so long ago, newspapers picking up on some new Clearing trends – one of them was making offers through WhatsApp (and other social media platforms) – a step then considered revolutionary. But it’s a simple act of going where your audience is. Gen Z, the digital natives for whom social media and messaging apps are not just entertainment but a lifestyle, are likely to feel so much more at home with universities offering to talk to them via WhatsApp which is seen as more informal and therefore personal in their approach. It can do wonders for prospective student relations not just at home but also abroad given its reach and popularity. Most importantly WhatsApp doesn’t require content strategy as it’s entirely user led and focused solely on communication. A powerful yet time-saving tool for attracting and recruiting students – every education marketer’s dream!