Mid and West Wales Fire and Rescue Service - Director of People and Culture

Director of People and Culture, Mid and West Wales Fire and Rescue Service

Location – Service Headquarters, Carmarthen/Hybrid

Salary – £115,894 - £122,261 per annum

Mid and West Wales Fire and Rescue Service is seeking an outstanding Director of People and Culture to lead a fundamental transformation of its people function, strengthen organisational capability and help build a modern, high-performing and inclusive culture.

This is not a traditional HR Director role. As a key member of the Executive Leadership Team, you will play a central role in shaping the direction of the Service. You will align the People and Culture function to the organisation’s strategic priorities, ensuring it becomes a true driver of performance, culture and operational excellence - not simply a support service.

You will lead organisation-wide cultural and leadership development, embed clear standards of performance and behaviour and build a cohesive, professional People and Culture Directorate capable of sustaining long-term progress. Crucially, you will also deliver early impact - stabilising workforce challenges, strengthening industrial relations and building confidence in leadership and the wider people function.

We are looking for a senior people leader with:

• A strong track record in complex, unionised or operational environments.

• Experience of leading organisational development and cultural transformation.

• The credibility and confidence to operate and challenge at Executive level.

• The emotional intelligence to lead with empathy while delivering change.

• The ability to build leadership capability and develop high-potential teams.

You may come from within or beyond the public sector, but you will bring a clear affinity with public service values, a commitment to Wales and an appreciation of the responsibilities of an emergency service.

This is a pivotal role at a defining moment for the Service. If you are motivated by the opportunity to lead meaningful change, influence at the highest level and make a lasting impact on

communities across Wales, we would be delighted to hear from you.

To find out more and how to apply please visit Penna | Jobs or for an informal discussion about this exciting role, please contact Fizza Islam at Fizza.Islam@LHH.com or on 0141 220 6460.

Applications must be submitted by midnight on Sunday May 17, 2026.

Download the Candidate Briefing Pack.

How to Apply

1. Upload your CV under “Please select one of the options below.”
2. Complete the short mandatory fields on the next page.
3. Use ‘Add Attachments’ to upload your Supporting Statement and any other documents.
4. Please ensure that the file name of your CV and supporting statement includes your full name.
5. Ensure both CV and Supporting Statement are uploaded before submitting your application.
6. If you have a long-term health condition or disability and would like your application to be considered in accordance with a Disability Confident Scheme, please email: execapplications@penna.com, to inform the Penna team.