The UK housing sector is under immense pressure and undergoing significant change. Working closely with housing leaders, we are able to see first-hand just how crucial it is to have the right individuals in the right positions to tackle these evolving challenges. At the recent District Councils Network (DCN) conference, several powerful themes emerged pointing to where the sector is heading, and how effective recruitment and leadership development can make a difference.
Collaboration
One standout theme was the increasing importance of collaboration. Councils are exploring joint ventures and seeking investment partners to deliver housing and infrastructure. Local Government Reorganisation (LGR) opens the door to sharing resources across broader areas, but it also introduces uncertainty, especially around decision-making. What is clear is that councils need leaders who can navigate complexity, build strong relationships, and maintain momentum. Recruitment is pivotal in identifying those with the vision and energy to lead through uncertainty.
The Housing Crisis
The scale of the housing crisis was another pressing issue. With 164,000 children living in temporary accommodation and billions being spent to support affected communities, the strain is evident. Costs for temporary housing are rising rapidly, leaving local authorities struggling to meet growing demand. While building more affordable homes is a necessary step, private developers remain cautious and often limit their output to what the market can bear.
One speaker summed it up well: “Developers do not build homes; they sell houses.” Many developers resist targets for affordable housing and may prioritise other local requirements. Each area comes with its own geographical and environmental constraints, making a one-size-fits-all approach ineffective. While Housing Associations advocate for rapid planning and construction, local strategies that are underpinned by devolved powers must focus on sustainable, viable development. This is where local authorities need to take a stronger lead in delivering social housing.
Rising to the challenge
Some councils are rising to the challenge, although not without criticism, particularly when ventures become financially risky. That is why it is vital to attract leaders with deep knowledge of housing and regeneration. These individuals understand viability, supply chain complexities, and risk management, while remaining focused on outcomes.
Housing is more than just bricks and mortar. It is a cornerstone of economic stability, public health, and social cohesion. Safe, affordable homes allow people to thrive. With a government spending review on the horizon, as well as the discussion of a long-term strategy and homelessness funding, the ability to deliver will depend on the talent driving it forward.
However, recruitment itself is not without challenges. Skills shortages, retention issues, and limited career progression are all holding the sector back. Transformation efforts often falter when staff feel excluded from the process. That is why investment in leadership development and coaching is so critical. Leaders must be visible, present, and willing to communicate honestly, even when the road ahead is uncertain.
People are the foundation of success
Throughout the conference, one message rang loud and clear. People are the foundation of success. Councils and housing organisations need individuals who can bridge policy, infrastructure, and community needs. It is about more than technical knowledge. It requires empathy, adaptability, and strong communication skills.
Representation matters as well. Communities need to see leaders who reflect their experiences. Inclusive recruitment practices that promote diversity are essential for meaningful change.
Planning for the future
The challenges facing housing will not disappear overnight. However, with a smarter approach to recruitment that focuses on skills, values, and leadership potential, local authorities and housing bodies can build capable teams that are ready to drive real progress. Housing influences every major policy area, from health to economic growth. Success depends on supporting the people who can make it happen.
Strong leadership and skilled teams are not a luxury. They are vital to solving the housing crisis and creating communities where people can thrive.
As specialists in housing recruitment, we are passionate about helping organisations find that talent. By combining insights from policy, events, and frontline experience, we support clients in building teams that deliver real impact.
Bruna Varante is a Recruitment Consultant in our Executive Search team. At Penna, we’re proud to support the District Councils' Network (DCN) and sponsor the DCN program, dedicated to empowering leaders across local government. By investing in development initiatives like these, we’re helping to shape a future filled with skilled, adaptable, and inspired leaders in public service. To learn more about our work, visit penna.com.
Bruna Varante – Recruitment Consultant, Executive Search
LinkedIn: Bruna Varante
Email: Bruna.Varante@Penna.com